Why We’re Not Worried About Apple’s iPhone Trade-in Program
It’s here, Canada. Apple has brought its iPhone Trade-in program to the Great White North.
The techie corners of the internet are buzzing with the news. It is especially intriguing for those of us with a clear stake in the iPhone resale market. Will they offer competitive prices? More convenience? We read the announcement with the measured concern you could expected from a start-up devoted to buying and selling used iPhones.
The news didn’t come as a total surprise. Apple launched a similar program in the US last August and had previously allowed Canadians to mail their older-generation devices to the company for recycling. Until now, Apple had not been offering credit incentives to trade in old phones.
iPhone Trade-in Program
We collectively exhaled when we read the details of Apple’s new service: customers trade-in their used devices and receive store credit toward an on-the-spot purchase. With prices comparable to other trade-in programs, the switch brings Apple in line with other mobile device giants, like Telus and Best Buy, who have been operating similar programs for some time now. Not to mention the cottage industry of used device sales that occur on platforms like eBay, Craigslist, or Kijiji–the veritable wild west of iPhone resales.
Apple’s iPhone trade-in, with its maximum value capped at $275 dollars, potentially offers a slightly better return than big chains like Best Buy. Though this still places the Apple iPhone trade-in program comfortably within the category that we call the Liquidators, which offer a convenient sales process in exchange for more than 35% of your device’s value.
What makes Apple a bit different from the other programs out there is that, to trade-in their used phones for credit, customers must be walking out of the store with a new iPhone and a new wireless carrier contract.
That means you walk into the Apple store with a working iPhone to trade-in and you must walk out with a brand new iPhone. No gift cards to put towards other products, no waiting until the model you want comes back in stock. And, of course, 2 more years of a wireless contract.
What does that mean for us at Orchard?
We are staying our course; we will continue offering what we consider to be the perfect balance between convenience and price. And we will continue to do it without requiring you sign up for a contract. We’ll help you sell even if you don’t want to buy from us and we’ll help you buy if you don’t want to sell your old phone with us.
Orchard specializes in enabling both buying and selling of high quality used iPhones. That means we’re here for a lot more than just trade-ins.